The Technologies for Web Marketing course provides an in-depth exploration of key digital marketing strategies and the advanced technologies driving them. It covers web analytics, enabling students to measure and optimize online performance, and web personalization, focusing on tailored user experiences. Students gain hands-on experience in recommendation systems and search engine optimization (SEO), including AI-driven SEO enhancements. The course also delves into web advertising (WA) and its AI-powered advancements, equipping students with skills to optimize digital ad campaigns. Social media marketing (SMM) is explored alongside crucial topics like privacy, profiling, and fairness in digital marketing. Emerging generative AI applications for SMM are introduced to highlight the latest trends. Throughout the course, students work on projects applying these technologies, culminating in a series of project presentations. By blending theory, hands-on practice, and AI-driven innovation, this course prepares students to leverage cutting-edge technologies in web marketing.
- Teacher: VINCENZO LOMONACO